Makeup Artist | Image Curator

Natalia Barlow

A refined aesthetic is self-love in action

Own who you are and represent that well.

Natalia Barlow, image consultant and founder of The Glow Pathway, guiding clients in aesthetic refinement and self-concept alignment.

Natalia Barlow
Image Curator

As a woman who has used her aesthetic to express honestly and hide, I understand the damage done when condoning the latter.

My journey to beauty began as a young girl who spent Saturdays watching her mom transform hair. Clients often came in with their heads low, bogged down by the responsibilities of life, and left walking floating on air.

Transfixed, I carried on with life knowing that one day I would be a part of this kind of transformation. Years later when a bride to be asked me to do her wedding makeup, I obliged. The results delivered this day inspired a desire to master the craft.

Wardrobe consulting was an intuitive skillset acquired along the way. Clients often sent pictures of their ensembles for special events and photoshoots and I advised them of what to add, change or keep to convey their intentions.

"Let's opt for a your lips but better shade of lipstick with a white lace top, denim blue jeans and antique gold accessories to convey feminine elegance in a relaxed, yet classic way." When a pair of women asked me to go wardrobe shopping with them prior to a photoshoot, I obliged and the journey continued.

It wasn't until I made this dream of mine a full-time profession that I began to hide who I was. An incredibly successful entrepreneurial friend discouraged my eclectic approach to marketing and a part of me died that day. Trusting their opinion over my own, I obliged.

Life as an entrepreneur moved so fast I didn't have time to reconsider how I was presenting myself until Covid closed down business for a month. For the first time in my life, I had time to be with myself, explore what makes me me and denounce all things to the contrary.

My journey revealed a truth I now helps others live into: confidence isn’t created through performance—it’s cultivated through alignment.

Through my signature framework, The Glow Pathway, I integrate practical makeup education, intuitive color analysis, and identity-rooted self-concept work – each offering crafted with intention and care.

Clients describe sessions as grounding, clarifying, and transformational. My gift is in being a mirror that reflects both what’s present and what’s possible—emboldening clients to walk away seeing themselves, and the world, in a new light.